The findings are based on a nationally representative survey of 1,112 people conducted between February 11 and 28, and highlight spending patterns and recycling behaviour over the Easter period.
Alongside consumer spending, an estimated 64,790 tonnes of packaging is expected to be recycled during the Easter period.
Repak said the figure reflects continued engagement with recycling systems and has urged households to ensure packaging is disposed of correctly.
The research shows 85pc of respondents are confident in how to recycle Easter-egg packaging.
A large majority said materials should be placed in recycling bins clean, dry and loose. More than half of those expecting to receive Easter eggs intend to recycle all associated packaging, it said.
The survey shows packaging is playing an increasing role in purchasing decisions. Repak said while chocolate type and quality remain the primary factors influencing choice, environmental considerations are becoming more prominent at the point of sale.
Nearly 60pc of shoppers said recyclable packaging is an important factor when selecting Easter eggs.
A further 26pc reported switching brands due to packaging type, while 60pc would choose an egg with less packaging even if it appeared less premium.
Repak said the data reflects a shift in consumer behaviour with sustainability considerations becoming more embedded in everyday purchasing decisions.
“Our consumer research shows that while people love the tradition of Easter eggs, we are all becoming more conscious of how they are packaged,” said Zoe Kavanagh, chief executive of Repak.
“Consumers now consider the recyclability of packaging as an important factor when deciding what Easter eggs to buy for family and friends. The fact that nearly 60pc of shoppers say recyclable packaging is important, shows how embedded sustainability has become in everyday choices.”
The organisation said seasonal events present an opportunity to reinforce recycling habits as Ireland continues to work towards national and EU targets.
Repak says it represents more than 3,500 member companies, operates under licence from the Department of Climate, Energy and Environment and funds recycling infrastructure including household bins, bottle banks and civic amenity sites.
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