Nancy Costello with Belle Brush products
After pooling together €7,500 from their hair-extension business in Galway, Nancy Costello and Eimear Hough set up The Belle Brush – a haircare brand that is now featuring in international magazines such as Vogue.
It’s one of the first small businesses in Ireland to benefit from using TikTok Shop, the social media platform’s e-commerce feature that allows firms to sell directly to customers live or through links on their videos.
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