A Scottish PR agency is restructuring its operations to respond to the influence of artificial intelligence in delivering communications.
To Be Continued… unites Beeline PR with its sister agency, Speaker Buzz. Both are run by husband and wife team Jim and Debbie Byers.
Beeline PR was launched in 2011 and Speaker Buzz, which has worked with blue chip clients such as Coca-Cola, Meta and Sky, in 2018.
“In a world of generic, AI-generated content and shifting work dynamics, companies need to change the way they communicate with their internal and external audiences”, says Ms Byers. “The stories you tell, how you tell them and who you tell them to have never been more important.”
“To connect and cut through the noise, authenticity is critical. The need for powerful storytelling and real human voices has never been more urgent and To Be Continued… is our response to that need.”
To Be Continued… will be led by Beeline’s core in-house team in Edinburgh, which remains unchanged, and non-executive director Tino Nombro.
source