Gina London: Tips for building a business when you don’t even know where to begin

THE COMMUNICATOR

One of the best things you can do is invest in people. Stock image: Getty

Last week, I shared how I arrived in Ireland – sight unseen – with my daughter Lulu and how the warm welcome in Cork gave me the courage to begin showing up, connecting, and slowly establishing myself.

This week, I want to take you inside the lesser-shared part of my story: how I built a business from scratch in a country I’d only just arrived in, with no background in entrepreneurship and a long-standing dislike of paperwork.

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