Aldi Scotland has overtaken Asda for the first time to become Scotland’s second largest supermarket by volume, according to new data.
Tesco remains the market leader (25.2%) with Aldi now at 11.7%, followed by Asda (11.5%), Co-op (8.9%), Sainsbury’s (7.4%), Lidl (9.6%) and Morrisons (8.9%).
The data, collected by research body Kantar, looked at volume market share over a 12-week period until 15 June.
Aldi credits its growth to working with more than 90 Scottish suppliers and stocks 450 Scottish products.
Sandy Mitchell, regional managing director at Aldi Scotland, said: “Reaching this milestone is a proud moment for Aldi in Scotland, reflecting the strength of our continued growth.
“Our continued success is only possible thanks to the dedication of our people and the strong relationships we’ve built with our Scottish suppliers.”
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