Spirits group Diageo ‘seeking to sell’ China assets

whisky bottles Diageo
Diageo is slimming down its portfolio of brands

Diageo’s new boss Dave Lewis is said to be considering the sale of its Chinese assets as it seeks to trim its portfolio amid falling sales in the world’s second-largest economy.

Goldman Sachs and UBS is advising the maker of Johnnie Walker, Guinness, Smirnoff vodka and Captain Morgan rum, according to Bloomberg News.

Diageo’s assets in China include a stake of more than 63% in Shanghai-listed Sichuan Swellfun, which distributes the distilled spirit Baiju.

Lewis, a former Tesco chief executive, has hit the ground running after taking the helm at Diageo on 1 January.

He was appointed following an alarming slide in sales and the share price which led to the departure of Debra Crew. Her tenure was marked by a shock profits warning caused by supply issues in Latin America.

Before Lewis took over, Diageo announced the sale of its 65% stake in East African Breweries for $2.3bn (£1.7bn) to Japan’s Asahi Group, offloading its last direct African beer operation.


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