Julia Kessler said the drugs would have a ‘massive impact on the industry as a whole’. Photo: Getty
Weight-loss drugs such as Ozempic are an opportunity for meal-in-a-pouch brand Fiid, as the nutrient-rich diets recommended to users will have a “halo-effect” for healthy food brands, according to the Irish firm’s new boss.
Food industry veteran Julia Kessler was named chief executive of the plant-based ready meal brand last year, after the founder, Shane Ryan, stood down from the role. He remains a director.
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