Bid and tender specialists Andrew Morrison and Chris Denyer have teamed up to launch a company they plan to make the “Waitrose of bidding”.
The new venture, Aspire Bidding, comes just eight months after Mr Morrison sold Business Sale Basecamp, which he set up following his sale of AM Bid in 2023 after nine years at the helm.
He was most recently a bid consultant with the business and digital transformation company Stellar Omada in Edinburgh.
Based in Edinburgh, Aspire Bidding has begun trading with a UK-wide client base already on its books. It is targeting firms with a turnover in excess of £10m, promising to bring a human touch to the bid writing process along with the proper implementation of AI.
“I am very much looking forward to harnessing our years of bidding experience,” said Mr Morrison, global thought leader for the bid world’s professional body APMP – an accolade awarded to him as an individual who is helping shape how the bidding profession evolves internationally.
“I have so much respect for Chris’s work. There are things that AI can do that can make the job quicker. However, AI has its limits and, as yet, is no match for human specialist bid expertise.
“As AI accelerates the mechanics of bid writing, it exposes a deeper truth: winning bids has always been about judgement, insight and human decision-making.
“AI also has glitches and gets quite a lot wrong, so care and experience are needed when using it.”
Originally from Sussex, Mr Denyer moved to Glasgow last year and has spent more than a decade writing bids for SMEs in construction, the sector being one of Aspire Bidding’s key focuses in 2026.
“I first met Andrew a year ago and have always been impressed by his knowledge of the sector.,” said Mr Denyer.
“The more we worked on things together, the more sense it made to join forces as I believe our different strengths are a powerful match. I’m really looking forward to seeing where the partnership takes us.
“Our focus is on providing the ‘Waitrose of bidding’.”
There are six staff throughout the country, with plans to add more as the firm grows across multi sectors.
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