The chief marketing officer at BoI chats to Mary McCarthy about farming families, boarding school and ensuring customers experience a brand that stands for something
Laura Lynch, chief marketing officer at Bank of Ireland. Photo: Naoise Culhane
I grew up in a Kildare farming family. My parents, Richard and Pauline, were not the ‘work hard, play hard’ sort. Like most small Irish businesses, they were the ‘work hard, work hard’ sort.
Myself and my brothers got stuck in. My dad gave us sheep and, when they had their lambs each year, we were allowed to sell them at the mart.
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