Leadership lessons: Be kind but clear and make the call – even the wrong decision is better than none at all

The Communicator

‘Leadership doesn’t require sacrificing who you are and what you value,’ said Any Culligan, CEO and co-founder of marketing agency Purple Path. Photo: Getty

When I meet Andy Culligan over Zoom from his home just outside Vienna, he greets me with a grin and a modest description of his role: “We’re your all-singing, all-dancing marketing team.” In fact, he’s the CEO and co-founder of Purple Path, a go-to-market agency for tech companies. Perhaps his easygoing manner may have something to do with his Irish upbringing in Dundalk.

Getting a jump on the working world

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