The success of the plush toy is reminiscent of the hype around Beanie Babies, Tamagotchi, and fidget spinners
The popularity of Labubu soared after Pop Mart launched a keyring version of the plush toy in 2023. Photo: Getty
Pop Mart has struck it rich. The Chinese company catering to toy connoisseurs and influencers says it expects profit for the first six months of this year to jump at least 350pc compared with the same period last year, largely because of its smash hit plush toy, the Labubu.
Pop Mart joins a small list of companies that have tapped into the zeitgeist, drawing in millions of buyers who simply must get their hands on the toy or gadget of the moment.
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