The former editor of The Times and Sunday Times Scotland Editor, Magnus Llewellin, has joined the Edinburgh-based communications and culture agency To Be Continued… as a consultant.
Mr Llewellin, who stood down from the news titles in June, will work alongside the agency’s founders Debbie and Jim Byers and their account team, along with author and journalist Elle Tucker and financial writer John Hatfield.
Ms Byers said Mr Llewellin “brings a journalistic rigour that is needed more than ever in our storytelling approach.”
He said: “It’s never been more important to get back to proper investigative journalism – finding the real stories that matter and giving them the depth they deserve. I’m excited to bring that ethos into the world of corporate storytelling.”
To Be Continued… launched earlier this year, uniting Beeline PR with its sister speaker agency Speaker Buzz, which has worked with global clients including Coca-Cola, Meta and Sky.
The team is supported by non-executive director Tino Nombro, producer and film-maker Edward Sharp-Paul, and more than 50 speakers.
source