Shares in the sports brand had slumped by 50pc in the past 12 months
A range of running shoes in the Puma flagship store in Herzogenaurach, Germany. Photo: Bloomberg
Bloomberg
The Pinault family has reached out to potential buyers of Puma after the German sports brand lost about half of its market value in the past year, according to people familiar with the matter.
The billionaire family, which owns a 29pc stake in Frankfurt-listed Puma through Artemis, is working with advisers, possibly with a view to triggering a sale of the company, the people said, asking not to be identified because the deliberations are private.
source