Spotify founder Daniel Ek shifts away from music streamer to focus on building more ‘supercompanies’

Entrepreneur will step down as CEO next year and become executive chair

Daniel Ek of Spotify

When Daniel Ek founded Spotify in 2006, a viable music product was a “moon shot”. The global music industry was struggling with years of declining sales, online music piracy was rampant, and services like Apple’s iTunes were pricey.

Ek believed if access to music was as easy as turning on a tap – in a way that was legal – users would come.

source

Leave a Reply

Your email address will not be published. Required fields are marked *