‘My main advice would be to plan earlier than feels necessary’ – seasonal entrepreneurs share the financial lessons they learnt this year

Aoife McHugh launched her reusable Christmas cracker business in 2022. Photo: Gareth Chaney

Most retail businesses experience their highest turnovers in the last three months of the year. This is especially true for seasonal businesses that focus on the so-called “golden quarter”.

We spoke to business owners across Ireland to find out how the landscape has changed this year and what they plan to do differently next year.

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