Kevin Grace, Head of Sales at Musgrave Operating Partners Ireland and Leanne Purcell, General Manager, Uber Eats.Ireland
SuperValu has a 20.2pc share of the Irish market
SuperValu will partner with Uber Eats to launch a new “rapid grocery delivery” service that will get food delivered to customers in less than 40 minutes.
The service has already gone live in SuperValu Lucan in Co Dublin and will be rolled out in a further eight supermarkets in Dublin and Limerick in the coming weeks.
SuperValu managing director Luke Hanlon said the new service aimed to give its customers more options when shopping for groceries online.
“Our customers value the convenience provided by online shopping. This partnership builds on our offering in this area and will offer rapid same-day delivery to SuperValu customers, giving them more choice in how they purchase from us,” he said.
“Through Uber Eats’ technology and expertise, we can provide our customers with on-demand delivery of products from SuperValu in under 40 minutes.”
According to data from research group Kantar, figures from the four weeks leading up to March 23 show SuperValu commanded 20.2pc of the Irish market, putting them up 4.5pc on the year.
With 221 stores around Ireland, the company serves over 2.9 million customers every week.
Uber Eats started its grocery delivery service across other markets four years ago.
“Shopping habits have shifted,” said an Uber spokesperson. “More people are shopping for groceries more often, and moving away from a weekly ‘big shop’ to making more last-minute orders.
“There’s also been a change in what people order and a move towards healthier groceries such as fruit and vegetables – we find that milk is the most popular grocery item ordered on Uber Eats in the UK, closely followed by bananas.”
Leanne Purcell, general manager at Uber Eats Ireland, said the new partnership will complement SuperValu’s existing online offering.
“We’re excited to launch rapid grocery delivery on Uber Eats in Ireland for the first time, building on the incredible growth of on-demand delivery across the world,” she said.
“We’re particularly thrilled to partner with a much-loved brand like SuperValu that’s deeply ingrained in Irish communities. We look forward to helping shoppers get everyday essentials straight to their door, providing the choice and easy convenience that we know they really love.”
SuperValu’s existing online delivery service will continue to serve customers as normal.
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