Apple boss says EU is hurting innovation with anti-tech regulations that prevent it from launching features such as Live Translation

Global VP Greg Joswiak said firm is unfairly falling foul of the Digital Markets Act which is a ‘huge barrier’ to business

Apple executive Greg Joswiak said the EU’s Digital Markets Act has singled Apple out for tech-stunting treatment. Photo: Getty

Adrian Weckler in Cupertino

A senior Apple vice president says the company is “pissed off” at the EU for damaging innovation in the tech industry.

Speaking to journalists in California, Apple’s global marketing boss, Greg Joswiak, said that flagship services such as the company’s ‘live translation’ feature on new iPhones and AirPods can’t be launched in Europe over fears that they would fall foul of EU rules.

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