Most people do not trust discounts and price tags during Black Friday events
Social media influencers having outsized impact on decisions of shoppers during sales
Social-media influencers are having an outsized impact on the purchasing decisions of shoppers during sales.
Almost a quarter of those surveyed said they have previously made a purchase in a sale after seeing a deal advertised by a social-media influencer, according to research commissioned by the Competition and Consumer Protection Commission (CCPC).
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