‘We were all just, like, screaming. This is crazy.’ No one was more surprised than Dubliner Aine Kennedy to see her hairbrush linked to Bad Bunny’s Super Bowl half-time show

LA hairstylist Mariah Montes is a fan of The Smooth Company’s Mane Master

Aine Kennedy. Photo: Frank McGrath

Aine Kennedy’s phone is rarely quiet, but one day in February, hundreds of messages flooded through, forcing her to her stop in her tracks.

Her beauty brand, The Smooth Company, had made an unexpected debut on one of the world’s biggest stages – the half-time show at the Super Bowl.

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