However, Tesla remains far behind other brands in car sales for 2025 after a slump since Elon Musk ramped up his political activities
The box device, which is just over a metre in height and costs €8,500, can store energy both from separate home solar panels and from the electricity grid at off-peak charging times.
Capable of storing around half a normal household’s daily energy use, up to four of the devices can be connected together, although the units require an indoor or sheltered outdoor space for installation.
While Tesla says it’s the first time it has launched the product into Ireland, it has previously been available from third party distributors here.
The news comes after Tesla, whose chief executive is Elon Musk, bounced back from a slump in its Irish car sales to reclaim top spot in Ireland in June.
According to registration figures released by the Society of the Irish Motor Industry (Simi), Tesla’s Model 3 was the top selling new car of any kind in the Irish market in June, making up one in eight of all car sales. The same brand’s Model Y car was second, giving Tesla a 22pc market share for all car sales in June.
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However, this comes after a dramatic fall in Tesla sales earlier this year, with Tesla ranked 17th in car sales in Ireland for 2025, behind brands such as Opel, Seat and Suzuki.
Its best-selling car, the Model 3, ranks 21st in Irish car sales so far in 2025, behind Volkswagen’s ID4 but ahead of Kia’s EV3 and BYD’s Seal.
Tesla’s slump and sudden spike in Ireland may be related to issues attached to its factory in Berlin, where production of the Model Y was reduced to allow for a new Model 3.
However, the brand is still seeing falling international sales, overall. This week, Tesla announced a 13.5pc drop in global quarterly deliveries from 443,956 vehicles to 384,122 for the same three-month period in successive years.
It is the second consecutive quarterly sales decline, with the company still hit by significant brand damage from Mr Musk’s political activities.
Sales of its flagship Cyberturck car were just 5,000, making the vehicle one of the industry’s biggest flops in recent years.
Despite the struggling sales figures, Tesla’s share price remains over $300 (€255), valuing the company at close to $1trn, as investors hope that robotaxis and other futuristic promises from Mr Musk kick off a new wave of commercial success for the brand.
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