We often think our ability to play is lost after childhood – but it’s just dormant, and it can unlock untapped creativity
Toy designer and author Cas Holman. Photo: Jenna Jones
We already know that play matters. From scavenger hunts at corporate off-sites to icebreakers that ask “If you could be a superhero, who would you be and why?”, to that gamification workshop I led for a group of Saudi executives in Riyadh – leaders everywhere recognise that fun can bring people together.
Research confirms it. Play improves communication, builds trust and sparks creativity. But what we sometimes forget is why play works and how deeply it connects to who we are as humans, not just as colleagues.
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