Chef and restaurateur Nico Simeone is inviting his diners to support a crowdfunding exercise to help shape the growth of his Six by Nico brand.
Founded in 2017, the brand is now in 15 cities and is best-known for its rotating six-course tasting menu. From next month it aims to give its customers more influence over its future.
Explaining his decision to choose the crowfunding route rather than seek formal investment, he said: “Six by Nico was built by the people who kept coming back not once, not twice, but again and again.
“We’re talking about a core community of tens of thousands of loyal guests who dine regularly every year. This isn’t just a customer base – it’s a community. And now, it’s time to bring them even closer. Because the next chapter isn’t just ours – it’s theirs too.”
That next chapter is a community-focused vision, with plans to open new restaurants both domestically and internationally.
“Every brand reaches a moment of choice. We’ve had an incredible journey so far but what’s next is even more exciting.
“We’re evolving, expanding, and reimagining what Six by Nico can be. And we want the people who helped build it – our customers to help shape what comes next.
“This is a new chapter. A new way to raise capital – with our community at the centre. We’re inviting the people who helped build this to invest in what comes next. Not just a seat at the table – but a voice in the vision and a share in what we are building.”
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